“I’ve collaborated with Susana on behalf of a mutual client for years and it’s been refreshing to work with someone as capable as her. It’s clear that she truly has her clients’ best interest at heart and she really pushes to make sure all the details of the project get addressed.”

-Nic Smith, Project Lead at Sunbowl

Background

I began consulting in 2015 after recognizing that small businesses were getting left behind in the growing digital marketing arena while I worked in marketing in the non-profit sector for several years.

As a marketing professional my role had shifted from collaborating in-house on limited digital acquisition channels and on-page content optimizations to combing through pages-long lists of keywords provided by third-party agencies and tracking numerous pixels from an ever-growing number of ads on newly opened channels. I could see that busy business owners were struggling to keep up with evolving technologies, strategies and channels in the digital space and didn’t have the means or wherewithal to hire these agencies.

For me, this trend of outsourcing to specialized agencies awarded me the opportunity to work on the front lines of online marketing with a wide-angle view as rapid changes in consumer behavior and Google, Facebook and Amazon reshaped the entire industry.

My passion for supporting local businesses and the experience gained in many areas of online marketing helped me develop an approach to supplying small businesses with the expertise available to larger businesses at a scale appropriate for their needs and budget.

Since establishing Coconut Interactive in 2015, the industry has continued evolving at an incredible pace and it’s become even more important for small businesses to have a skilled and knowledgable partner to help find the most success among the many ways to reach and connect with customers on- and offline today.

Whether in ecommerce, CPG or tourism, I am dedicated to helping small businesses reach big marketing goals.

I also hold an MFA from UCLA, I am bilingual in Spanish and English and have two wonderful children.

Do you want to invest in digital marketing effectively?

Hire Me

Words of Wisdom that Inspire Me Everyday

“Do what you can, where you are, with what you have.”

-Teddy Roosevelt

“The best time to plant a tree was twenty years ago. The second best time is now.”

-Chinese Proverb

“Our job in this life is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it. “

– Steven Pressfield

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

-Maya Angelou