Featured Story

Hawaiian Ecommerce Store

Situation:
A Hawaiian ecommerce business running their online shop for nearly five years was tracking sales performance of both their online and retail sales manually in accounting software and were unable to effectively derive any information about the performance of the online store beyond basic aggregate traffic information. Based on the accounting software, there appeared to be declining sales growth but traffic seemed steady so they didn’t know why.

Solution(s):
Integrate the shopping cart revenue data with the website’s analytics tools and a full-featured CRM in order to pull all website and customer data together.

Result:
The integration allowed the client to gain more useful insight into their website visitors’ behavior, the factors driving online sales and which customer segments and where to focus their limited marketing budget on.

Hawaiian Tour Operator

Situation:
A Hawaiian tour company with a long history of success with traditional marketing reached out with concerns that competitors were outperforming them online and wanting to grow their direct sales channel, yet they were hesitant to take any drastic measures.

Solution(s):
Through hourly consulting I helped them identify steps that would move them closer to their goals and that they felt comfortable taking, including the development of a highly targeted paid advertising listing.

Result:
Within 6 weeks they saw a 435% return on adspend (ROAS).

Hawaiian Tour Operator

Situation:
After devoting a lot of resources to digital marketing, a Hawaiian tour company found themselves lacking control of their online presence, including their website, and they were in the dark on the success of their efforts. They wanted to take control and manage things in-house, but didn’t have the staff or expertise to make the change.

Solution(s):
Comprehensive audit, website server migration, staff training and hiring assistance.

Result:
Shortfalls and opportunities for improvement were identified in their active campaigns and the need for a highly skilled tech to maintain the website was eliminated by switching to a managed hosting solution. A newly formed internal team was furnished with a prioritized course of action and coaching was provided to facilitate onboarding.

Hawaiian Business Services Company

Situation:
A recently re-branded business services company had hired a mainland company to build a website for the new identity on a new domain but lost all search engine visibility (“rank”) when the new site launched, causing a dramatic reduction in lead generation.

Solution(s):
Due to the fact that the client had relinquished ownership of the original domain, the mistakes made during the migration could not be remedied. The solution required SEO from the ground up with a redesign, content development and a targeted paid advertising campaign.

Result:
Not only did the optimized website dramatically increase search engine visibility and leads, but the content was better aligned to the objectives of the client, resulting in the leads being much more qualified. Better targeted paid ads also enabled a reduction in overall adspend and assisted in achieving qualified leads more quickly.

Hawaiian Sole Practitioner

Situation:
A sole practitioner who preferred to manage all aspects of the business including marketing, but who had no expertise in digital marketing, wanted to update an older website to more accurately reflect the way the business has kept up with the changing times.

Solution(s):
Phased coaching on process, positioning and content optimization.

Result:
Practitioner was given the guidance needed to decide that a redesign was not needed and was able to reflect the practitioner’s relevancy by updating the content instead.

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